There’s an ongoing joke that the Washington Commanders don’t even play in Washington, D.C. They practice in Virginia and play in Maryland. But, those locations are at least a little closer to D.C. than the state of Washington. This weekend, as the NFL season kicked off, one reporter on the ground at FedEx field noticed…
Read MoreAuthor: Brendan Menapace
The Possibility of a UPS Strike Looms Over 2023
UPS workers are demanding higher pay for tough working conditions, leading up to a contract negotiation next spring before the existing one is set to expire, creating the threat of a strike. A UPS strike isn’t without precedent: UPS workers organized a nationwide strike in August of 1997, culminating in $780 million in losses for…
Read MoreBlack Algae Ink: The Next Big Thing in Eco-Friendly Packaging
As the promotional industry looks for new ways to be environmentally conscious with its products, finding natural dyes and inks are becoming more common. EcoEnclose, which makes sustainable packaging for e-commerce brands, is using the ink on branded packaging tape and on shipping boxes.
Read MoreWendy’s Creates Exclusive ‘Rick and Morty’ Apparel for Uber Eats
Wendy’s is really leaning into its partnership with the Adult Swim cartoon “Rick and Morty.” After hosting special pop-ups and store takeovers, Wendy’s is once again rebranding as “Morty’s,” for a special promotional event through Uber Eats that also sort of parodies the celebrity meal deals that have become so common in fast food marketing. As part of…
Read MoreMichelob Ultra Creates ‘Serena Pack’ With 24 Specially Labeled Cans in Shoebox-Looking Case
To celebrate Serena Williams’ “evolution away from tennis,” as she put it, Michelob Ultra created a limited edition 24-pack. It comes in a special-edition box that looks a lot more like a box for sneakers than for beer, and each can features a photo of Williams from one of her major victories.
Read MoreChampion Reflects on 80 Years of the Hoodie with ‘Be Your Own’ Campaign
The hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the “Be Your Own” campaign, which celebrates Champion’s original hoodie design from more…
Read MoreHeinz Added Real Ketchup Stains to Branded Apparel ‘Drop’
Heinz took more than 150 pieces of vintage apparel and “decorated” them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.
Read MoreDisney Is Planning an In-App Merchandise Feature for Disney+
Disney is creating more ways for fans to buy branded merchandise by integrating an in-app commerce option into the Disney+ app. Other apps and services, such as Amazon Music, Spotify, YouTube, Instagram and Twitter, have made in-app purchasing possible, so it was inevitable that such a big commercial entity like Disney would get around to…
Read MoreGibson Guitars Releases Designer Apparel, Accessories Capsule
Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they’re known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
Read MoreFanatics Inks LA28 Olympic Merchandising Deal
Fanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
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