This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…
Read MoreIt seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read MoreMarkets were braced for prolonged supply chain issues through 2022, but recently there were some reasons for optimism. Some experts think that was just a temporary reprieve, though, as strict COVID lockdowns in Shanghai—home of the world’s largest port—and the looming threat of West Coast port workers going on strike could once again snarl ocean shipping…
Read MoreThe European Union is moving closer to mandating that all electronic devices requiring chargers use USB-C as a standard interface. This would decrease demand for chargers and limit waste.
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A good pop-up event is immersive. Everywhere you look, you should feel connected to the brand that’s hosting the event. There’s no room for empty space when the goal is to stay top of mind at all times. One of the most accessorized and well-known brands ever, Barbie, just created a life-sized version of the…
Read MoreCoachella sets have been live-streamed for years, even before the pandemic. If you’re not able to make it out to the desert in California for the music festival, you can still watch your favorite artists perform. Now, you can buy your favorite artists’ merchandise while you’re watching the stream on YouTube…
Read MorePhillies fans noticed this weekend that their team wasn’t wearing its usual cream-colored home alternate uniforms, which it typically wears on Sundays. Some Phillies fans (like me) think they’re the best of the Phillies uniforms, so to miss out on them felt like a personal affront. https://twitter.com/JonnyHeller/status/1513199954294095880 It turns out that even an organization as…
Read MoreOnce in a while, it pays to get back to basics. It might not unlock some magical secret to business growth, but it might spark some new ideas or provide some fresh perspective on your current strategy. Best of all, it doesn’t take that much time or effort to do. Here are two examples that, while simple, could have big benefits for your business…
Read MoreAfter 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…
Read MoreElon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
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