WarnerMedia announced that it’s enlisting Oreo’s help to market “The Batman” abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They’ll also come in special packaging advertising the chance to win more “Batman” prizes…
Read MoreAuthor: Brendan Menapace
Tom Brady’s Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
Tom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
Read MoreWhere Do NFTs Fit in With Political Merchandise? Candidates Look to Find Out
In the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
Read MorePizza Hut Continues ‘Newstalgia’ Marketing Approach With Book It! T-shirts
Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut’s “Book It!” program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles…
Read MoreOld Theranos Merch Listed for Huge Prices on Resale Sites After Elizabeth Holmes Verdict
Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items…
Read MoreStaples Promotional Products Announces Daron Hines as New President
Staples Promotional Products, Overland Park, Kansas, announced that Daron Hines will take over as president for the office supply giant’s promotional products distributor unit. Hines has 20 years of leadership experience with other well-known brands such as General Mills, Morton Salt and the J.M. Smucker Company…
Read MoreCustom Ink Acquires Printfection
Custom Ink announced yesterday that it has acquired Printfection, a platform that helps companies with product creation, storage, tracking and distribution of promotional products gifts. The move follows Custom Ink’s acquisition of Swag.com, another tech-enabled swag management and distribution platform, last year…
Read MoreCoalition of 400 Human Rights Groups Presses IOC Over Forced Labor in Olympics Merchandise
A coalition of 400 human rights groups has criticized the International Olympic Committee after the IOC failed to clarify whether merchandise for the upcoming Beijing Olympics was made with forced labor. The coalition has attempted for eight months to receive assurance that the merchandise was not made in China’s Xinjiang region…
Read More3 Ideas for Health and Fitness Promotions
We’re already a few days into 2022, but it’s never too late to start thinking about New Year’s resolutions. For many people, the new year brings an opportunity to work toward their fitness goals, and promotional products can play a huge role in these wellness resolutions. Here are three ideas for health and fitness promotions…
Read MorePETA Releases ‘Bloody’ Iditarod Merchandise to Protest Race’s Treatment of Dogs
PETA is releasing a line of merchandise spoofing the Iditarod’s 50th anniversary and drawing attention to the event’s controversial animal-welfare track record. Never one to rely on subtlety, the PETA line features several different items with a depiction of a bloody sled dog and the caption “Iditarod: 50 years of racing dogs to their death.”…
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