Custom Ink announced today that it has acquired Swag.com, a branded merchandise and corporate gifting company whose tech-enabled “swag distribution” model is similar to that of the gifting-as-a-service companies we’ve seen recently. Swag.com founders Jeremy Parker and Josh Orbach will stay on staff leading the company within the Custom Ink umbrella…
Read MoreAuthor: Brendan Menapace
Starbucks’ New Holiday Cups Incorporate New Colors, Personalized Gift Tags
In an effort to be more inclusive, Starbucks incorporated a lilac shade into its annual red-and-green holiday cups. The cups also feature little spaces for baristas and friends to write personalized messages.
Read MoreNetflix’s ‘Stranger Things’ Store Is Full of Branded Products and Customizable Apparel
Netflix’s branded merchandise effort has been wide-ranging across its shows and movies. But there’s perhaps no greater cash cow on the streaming service than “Stranger Things.” While fans wait for the next season, Netflix wants to keep the show top-of-mind. What better way to do that than a totally immersive store, complete with all of…
Read MoreA24 Released a Book About Movie Merch and Is Auctioning Products From It for a Good Cause
A24 just released a book about movie merch, and is now auctioning off promotional products featured in the book to raise money for good causes. Where else can you find a “Dumb and Dumber” double-sided pencil (eraser-end only), “Fargo” paper shredder or a“Jackass” whoopee cushion?…
Read MoreSwiss Miss Reinvents the ‘Ugly Sweater’ With a Built-In Hot Cocoa Pocket
We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Well, Swiss Miss did something really fun and clever by introducing an ugly sweater with a zippered hot cocoa pocket—and it’s already sold out…
Read MoreRalph Lauren’s New ‘Color on Demand’ Project Could Allow In-Store Garment Dyeing (While Saving the Planet)
Ralph Lauren has been working with Dow Chemicals on a new process for cotton dyeing called ECOFAST Pure that reduces chemicals, water and energy, and could move garment dyeing into retail locations. Ralph Lauren has already used Dow technology in its “Color on Demand” project, which allows the company to dye the cotton at any point in the manufacturing process…
Read MoreNetflix Continues Branded Merchandise Push With Cute, Weird ‘Chilleez’ Plush Toys
You know when you log on to Netflix and there’s that little square face that represents your viewer profile (or the many profiles of your family members who mooch off your account)? Have you ever wanted a plush toy that represents that cute little monster? Now you can get one, thanks to Netflix’s latest branded merchandise push…
Read MoreNike Files Trademark for ‘Virtual Merchandise’ Like Apparel, Bags, Accessories
Nike filed trademarks in October for virtual products like headwear, eyewear, bags, backpacks and sports products under the Nike and Jordan brands that would include the iconic Swoosh and Jumpman logos, as well as the “Just Do It” slogan…
Read MoreUniversity Sports Program Uses Kids’ Drawings for T-shirt Giveaway, Season Ticket Design
One young New Mexico State University soccer fan got to design a T-shirt that the school handed out before the women’s soccer team faced off against Utah Valley last night. Mason Gurule won a contest put on by NMSU’s social media department where fans could submit designs for T-shirts…
Read More‘French Dispatch’ Pop-Up Cafes Use Print, Promo for Immersive Experience
Wes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…
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