We’re always thinking about what kind of merch we’d release for the Promo Marketing Podcast. But we took a break from that to bring you this week’s collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of ’90s favorites reentering the branded merchandise game, and more…
Read MoreAuthor: Brendan Menapace
So Many Buffalo Bills Fans Wanted Hoodies From QB Josh Allen’s High School That the School Relaunched the Old Design
Buffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen’s, and the school responded by relaunching the design for a limited time…
Read MorePBR Toilet Paper? Pabst Blue Ribbon Will Pay You to Decorate Your Home With Branded Products
For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreNCAA Will Allow ‘March Madness’ Branding for 2022 Women’s Tournament
Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received…
Read MoreA&W’s Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W…
Read MoreMore Manufacturing Slowdowns as Chinese Factories Face Power Plant Shutdowns, Electricity Rationing
With coal tripling in price and mining volumes dropping, coal-fired power plants in China are rationing electricity or shutting down—and with them the factories that depend on them for energy. A sales director at a Zhejiang cotton texting printing firm said her company ordinarily has a 15-day turnaround time to fulfill orders. That window is now 30 to 40 days…
Read MoreNew Gore-Tex Material Is Thinner, More Sustainable
W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It’s slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia…
Read MoreA24 Created 150 Real Swords as ‘Green Knight’ Promos (and Sold Out Immediately)
In A24’s “The Green Knight,” Gawain is given Excalibur by the king himself to engage in combat with the Green Knight of the movie’s title. In real life, you can get the sword for $450. Or, you could have, if you acted in time. They sold out pretty much immediately on the A24 store…
Read MoreArby’s Released Sweats That Were Smoked by BBQ Pitmasters
To coincide with the release of its new Country Style Rib Sandwich, Arby’s is releasing a line of sweatpants and sweatshirts that were actually smoked just like the meat and then vacuum sealed so they’ll still smell liked smoked meats when you wear them. The limited line is (of course) sold out…
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