Kool-Aid is trying to become the official beverage of back-to-school fashion by introducing a branded line of sneakers and apparel in a partnership with Puma. Some of the designs incorporate the Kool-Aid Man wearing Puma sneakers, and the line also includes tie-dye shirts that reference various Kool-Aid flavors…
Read MoreAuthor: Brendan Menapace
More COVID Lockdowns at Chinese, Vietnamese Ports Continue to Strain Supply Chains
The world’s third-busiest port partially shut down last week in the latest pandemic-related supply chain disruption. A terminal at the Ningbo-Zhoushan port was closed last Wednesday after a worker tested positive for COVID-19. Elsewhere, lockdowns in Vietnam created a backlog of 100,000 containers…
Read MoreIKEA ‘Store in a Box’ Promo Includes Swedish Meatball-Scented Candle
As part of the 10th anniversary celebration for IKEA’s customer loyalty program, members will receive a promotional “Store in a Box” gift, which includes Swedish meatball-scented candles. The other contents of the box are still secret, but it apparently features items reminiscent of in-store favorites…
Read MoreVaccine Card Fashion Is Here
A few months ago, we wrote about how vaccine card holders would be a necessary accessory in the case of booster shots, especially since experts warned against laminating your cards. But what about a T-shirt that acts as your vaccine card holder?…
Read MoreCoca-Cola’s NFT ‘Vending Machine’ Is a Loot Crate for Real Life
Coca-Cola partnered with Tafi, a Utah-based startup, to create a digital recreation of its 1956 vending machines. The “Friendship Box” vending machine works with the Ethereum cryptocurrency, and “dispenses” digital items like a branded Coca-Cola bubble jacket and trading cards…
Read MoreInspired by Brother, Teenager Launches T-shirt Featuring Fidget Toy Clip for People With Autism
A teenage Rhode Island entrepreneur created a T-shirt brand designed to incorporate fidget toys, which can provide a calming outlet for people with Autism or ADHD. The shirt includes a space where fidget toys can clip on using a carabiner, keeping them close and making them interchangeable…
Read MoreCheez-It Becomes Latest Snack Brand to Launch E-Commerce Store (Complete With Adult Onesie)
We all have a person in our lives who can (and has) eaten a whole box of Cheez-It crackers in one sitting. (If you’re reading this, it’s me. I’m the person in your life who can and has eaten a whole box of Cheez-It crackers in one sitting.) To appeal to even more people like…
Read MoreWrangler Parent CEO Says Apparel Industry Should Prepare for ‘Global Casualization’
A year-plus of remote work has changed the way we think about dressing for work, shifting the workplace attire norms to be more casual. Scott Baxter, president and CEO of Kontoor Brands, parent company of Lee and Wrangler jeans, said that this “global casualization” is here to stay, and apparel companies need to pay attention…
Read MoreMcDonald’s Goes Quality-Over-Quantity for Saweetie Co-Branded Meal, Merch
Like the other meals before hers, Saweetie’s McDonald’s meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald’s employees will wear special uniforms…
Read MoreReese’s Puffs Debuts Branded Synthesizers (Real and Augmented Reality), Cinnamon Toast Crunch Launches Teen-Only Promo Contest
Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
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