The USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
Read MoreAuthor: Brendan Menapace
How to Tell Your Clients’ Brand Stories Better by Using Print and Promo Together
Promotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
Read MoreOlivia Rodrigo Merchandise Is Arriving Damaged, Misspelled or Incorrect (and It’s Blowing Up on TikTok)
Olivia Rodrigo fans have been flooding social media with reports that they’ve received merchandise that is misspelled, damaged, low quality or incorrect items. Those merchandise horror stories are being shared en masse, with the hashtag being viewed more than 15 million times on TikTok…
Read MoreForbes Launches Online Merch Store With Rotating Capsule Collections From Fashion Designers, Brands
Forbes is giving readers a new way to connect with content through the launch of its Forbes Store e-commerce platform. In addition to a standard assortment of Forbes-branded merchandise, the publication will partner with a rotating cast of designers and artists for brand-specific capsules…
Read MoreThis $110 Black T-shirt Is Made With Algae-Based Dye
UK-based clothing designer Vollebak, which bills itself as making “clothes for the future,” created a black T-shirt dyed with algae, which naturally produces oxygen and absorbs carbon dioxide. Many black dyes are made with a material called carbon black, which is produced by burning petroleum to create a powder used in pigments…
Read MoreDecoration Diaries: How One Distributor Raced the Clock to Deliver Branded Vests in Four Days
Geiger received an order from a nearby camp that wanted to give employees branded vests to thank them for their hard work. The problem was that they wanted them in four days. Thanks to Geiger’s workforce, warehousing and supplier relationships, the job got done and the client was happy…
Read MoreMcDonald’s Australia Cancels Branded PS5 Controller Giveaway After Sony Denies Product’s Existence
PlayStation gamers in Australia were excited to possibly get their hands on a fully McDonald’s-branded PS5 controller as part of a giveaway. But, in an extremely weird turn of events, Sony said the controllers don’t actually exist, and that McDonald’s never even approached Sony about the idea…
Read MoreWendy’s Combines Signage, Packaging, Uniforms and More for Smash-Hit ‘Rick and Morty’ Restaurant Takeover
Wendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
Read MoreTeam USA Got a Huge Gift Set from Nike, Oakley, Ralph Lauren and More
Team USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.
Read MoreHow Brands like Pizza Hut Harness The Idea of ‘Newstalgia’ For Timeless Promos
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
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