Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products…
Read MoreIn the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
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A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
Read MoreFerrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
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This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let’s get to it!…
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The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
Read MoreUsing phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Read MoreMicrosoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…
Read MoreNetflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The shop will focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products…
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In the branded cannabis world, a lot of the products are packaging-related, or accessories: rolling papers, grinders, rolling trays, lighters, etc. But Curaleaf, one of the biggest names in recreational cannabis, just partnered with Rolling Stone magazine for a collection of pre-rolled joints and vape cartridges…
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