Continued COVID-19 safety measures at major Chinese ports are resulting in delays of international shipments and increased freight rates. Ports in Shenzhen and Guangzhou will reportedly continue disinfection and quarantine measures until at least next week, causing delays of up to 15 days at some ports…
Read MoreAuthor: Brendan Menapace
General Mills Rebrands Lucky Charms as ‘Loki Charms’ for Disney+ Series’ Streaming Debut
Two of the greatest sources of mischief in the world have joined forces in a branding endeavor like no other. That’s right, Loki, the handsome and witty Marvel supervillain/frenemy, has taken over the branding from his good friend, the Lucky Charms leprechaun, to create “Loki Charms.”…
Read MoreTop 20 Distributor Boundless Network Acquired by Private Equity Firm
An affiliate of Point Rider Capital and Treaty Oak Equity announced yesterday that it has completed an acquisition of Boundless Network Inc. Boundless ranked No. 17 on Promo Marketing’s 2020 Top Distributors list with $98 million in promotional products sales for 2019…
Read MoreAlaska Airlines Attendant Says Uniform Policy Is Discriminatory Against Non-Binary Employees
Alaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie…
Read MoreWhat Makes a Good Golf Promo (According to Charity Golf Event Organizers, Sponsors and Attendees)
Golf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.
Read More‘Greasy’ BTS-Branded McDonald’s Bags Are Actually Selling on eBay
If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
Read MoreConvergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back
Good Pride Month Promos Need More Than Just Rainbows
During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
Read MoreMiller Lite and New Balance Created the Ultimate Father’s Day Can Cooler
Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
Read MoreScalable Brands Makes Promo Industry Acquisitions, Including PMGOA
Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
Read More