It’s time to literally think outside the box (or can, or bottle).
Read MoreWhat Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?
Author: Brendan Menapace
Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.
Read MoreBeyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’
The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.
Read MoreThe October 2024 Print & Promo Marketing Digital Edition Is Live
In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.
Read MoreGatorade & Adobe Team Up for AI-Generated Custom Water Bottles
It’s an interesting look into how AI could potentially be used in the promo industry.
Read MorePromotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing
The lighters were given out at retail locations and cigar lounges from 2022 to 2024.
Read MoreFluid Branding & Haute Combine To Form Brand Revolution
The two firms will now operate globally as a multi-faceted branding solutions provider.
Read MoreVictor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products
James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, looking to cash in on the prospect’s hype. Instead, he’s found himself in a legal battle with the Spurs star.
Read MoreConvergence Corner: Silver Linings
A natural disaster inspired Michelle Sarra to rebrand her company into a print and promo distributor.
Read MoreExecutive Perspectives: How Christopher Faris Keeps Improving
Christopher Faris, founder and CEO of Boost Promotions (asi/142942), discusses how his background in sports informed his promo career and his philosophy of constant improvement.
Read More