C.J. Mittica, Author at Print & Promo Marketing

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.

The longtime Counselor Power 50 member and former Counselor Person of the Year said that it’s time for him to move on to the next phase of his life and let others at Proforma take the leadership reins.

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.

Embracing transformation and continuously improving are essential for thriving in an ever-changing market.

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share their best tips to create long-lasting bonds.

A new joint study shows how distributors differ in their concerns and challenges.

The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new straw or a gift card refund.

Two experts discuss how AI can transform your business and the best practices to start using it right now.

AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.