Cliff Quicksell, Mas, Author at Print & Promo Marketing

Analyzing Your Marketing Spend: What Would You Pay for a Top Client?

January 27, 2014May 8, 2024 Cliff Quicksell

What exactly is your ideal client worth? What would you spend to get that new client? How much does your best client spend with you on an annual basis? And better yet, what is the profitability, long term, of that client? This article will be a mathematical analysis of your marketing.

Become a Better Strategic Partner by Helping Your Clients Plan

December 27, 2013May 8, 2024 Cliff Quicksell

The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.