Promo Marketing had certain expectations when interviewing sources for the health care feature: We’d hear about hospitals and sunscreen, mostly. While we did hear about those, we learned something new: Health care promotions no longer revolve around health care companies or products. The most successful wellness-related promotions were ones for companies outside of the health care market that used items not typically seen at hospitals and health centers. Here’s how to tackle the health care market from the outside.
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