Don’t Build that crAPP!

“I have this idea for an app,” is how the conversation starts. I brace myself. I want to be open-minded, but I can’t help it. The app ideas floating around, especially in the promotional products industry, are crAPP. I listen, I wait for it, and it never comes.

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Remember the Expo, With Evernote

Who made that cool new product?!? You are just returning back from the PPAI Expo in Las Vegas when your client calls you with an urgent request for an important event and needs ideas today to place the order and have it delivered. You recall seeing three or four perfect items for the event, but you can’t recall which vendor had the items and you don’t know the proper keywords to find them in an online product search.

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