Gifts for Gadget Lovers

It’s that time of year where people ask me what to get their friends who love gadgets. There is no shortage of ideas this year for you to consider. The hard part is finding the right gift for the right person. Let’s start with the obvious. Amazon Echo (Alexa): On the off chance you know someone…

Read More
Uncategorized

Familiarity Sells

People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…

Read More
Uncategorized

Pa$$words!

For the last decade, we’ve been told to make obscure passwords to keep our data safe. NeverM1Nd!, the advice was bad. Researchers have now proven that a password such as “Tr0ub4dor&3” would take only three days to crack. If we used four-word phrases, such as “correct horse battery staple,” it would take 550 years to…

Read More
Uncategorized

Better Uses of Video

Video is more than an opportunity to go viral. In fact, video is almost always better used to support existing efforts, as going viral is akin to winning the lottery. One of my favorite industry “fun” videos remains the Gap Stick video created by the very talented Jeff Anderton, who is now with SnugZ USA. Jeff…

Read More
Uncategorized