Gabby Houck, Author at Print & Promo Marketing

How Mailers Can Build Better Relationships With Printers

PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.

Beyond durability, successful print quality, including color control, requires ink and substrate to work hand in hand. For certain substrates, what joins these hands, so to speak, is often a pretreatment or primer.