Millennials have gotten a lot of flak in the news for their love of avocado toast, their dependence on technology and their inability to flee their parents’ basements, and yet marketers nationwide have long been obsessed with what millennials want. At least in the apparel world, we may finally have an answer, and the results…
Read MoreAuthor: Hannah Abrams
My 5 Favorite Promos of the Week: Cavaliers Tees, Sézane Totes and More
Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
Read MoreNew Air Force Uniforms Could Cost $450M
It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…
Read MoreHow Adidas Is Gaining on Nike and Under Armour in U.S. Market Share
Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we’re coining this term). Under Armour’s sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company’s earnings were up 35 percent in North America in 2017.…
Read MoreGood News: Graphic Tees Are High Fashion Now
T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it’s all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…
Read MoreThe Problem With International Women’s Day Promotions
Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…
Read MoreStanford Says No, Then Yes to American Flag Decoration on College Republicans Apparel
Stanford University has reversed its decision to ban the American flag on College Republicans’ apparel. The initial decision came last week when the university decided not to allow the Stanford College Republicans proposed apparel, which featured a logo that contained a portion of the American flag. According…
Read MoreThe Hottest Thing In Fashion Is Style Icon … Bernie Sanders?
It’s been awhile since we felt the Bern of a good Bernie Sanders promotion, but it looks like Balenciaga is bringing back the iconic political logo in its new shoes, and its hoping you’ll pay $595 for them. According to GQ, Balenciaga is continuing its tradition of paying homage to Sanders with its latest pool…
Read MoreIHOP Is the Latest Food Chain to Create Must-Have Apparel
Aside from Pizza Hut’s new kicks, It’s been pretty quiet on the food chain apparel front. A few months ago, we had new apparel lines from Arby’s, KFC, Taco Bell and White Castle. But our stomachs and wallets have been rumbling waiting for the next big food apparel drop. Thankfully, IHOP is coming in clutch with…
Read MoreFocus on Fundraising: Taking Nonprofit Promotions to the Next Level
Nonprofit organizations consistently rank as one of the top purchasers of promotional products. From fundraisers to donor gifts, there’s no shortage of potential selling opportunities. If you’re looking to grow your philanthropic promotional business, it’s important to know what the client is looking for, what products consistently perform well and what new ideas are growing…
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