5 Reasons Chance the Rapper is a Marketing Genius

At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…

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The Republican National Convention Selects Official Merchandiser

While the merchandise provider for the Democratic National Convention was chosen months ago, the Cleveland 2016 Host Committee selected its official merchandise provider for the Republican National Convention yesterday. According to Crain’s Cleveland Business, Mogadore, Ohio-based ASW Global was chosen as…

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Wal-Mart to Launch Office Supply Delivery Service

Recently, Wal-Mart joined forces with Uber and Lyft to deliver groceries. Now, the retail giant is piloting an office supply delivery service for Wal-mart-owned wholesaler Sam’s Club, according to TheStreet.com. “We will soon be piloting the delivery of office supplies,”…

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The Best and the Worst NBA Playoffs T-shirts

If you’re like me, you concluded your relaxing Memorial Day weekend by watching the nail-biter seventh game in the NBA Western Conference Finals. While most people probably were focusing on Klay Thompson’s clutch three-pointers and Steven Adams’ scary mustache (no offense, big guy), I was zeroing in on the promotional T-shirts the fans were sporting in…

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UCLA, Under Armour Sign NCAA Record $280M Sponsorship Deal

This week, UCLA and Under Armour announced a $280 million sponsorship deal over 15 years, making it the largest college sponsorship ever, according to The New York Times. The three largest power players in the sportswear arena—Under Armour, Nike and Adidas—have been signing progressively larger…

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Is this Olsen Twins-inspired T-shirt Illegal?

From copyright laws to trademark regulations, it’s important to do your homework when it comes to designing promotional products. However, most distributors probably haven’t considered potentially violating rights of publicity. That exact problem has landed retailer Nasty Gal in hot water, according to The Fashion Law. Nasty Gal sells a shirt that reads, “You’re the Ashley…

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Budweiser Introduces First NBA Virtual Reality Experience

This week, the Philadelphia 76ers became the first team to introduce ads on jerseys. Now, the Cleveland Cavaliers have participated in another NBA first as part of the team’s playoff series. Budweiser sponsored the league’s first virtual reality (VR) experience in partnership with the Cavaliers, according to Adweek. The Budweiser and Cleveland…

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