Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.
Read MoreIndustry Sales Grow 2.5% in Q2 as Business Pressures Persist
Author: Hannah Rosenberger
European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.
Read MoreAs Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Read MoreLAT Apparel Appoints Mary Bostwick as Southeast Territory Manager
Bostwick brings more than three decades of apparel experience to the Georgia-based supplier.
Read MoreTrust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
Read MoreASI’s 2026 Ad Impressions Study: Writing Instruments
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreEditor’s Picks: Thrilling Team Spirit Essentials
Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
Read MoreEditor’s Picks: Trendy Caps & Hats
Appeal to school sports teams, golf pro shops and hospitality clients alike with a classic branded ball cap.
Read MoreASI’s 2026 Ad Impressions Study: Bags
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreASI Promotes Matt Barnes to Chief Commercial Officer
With more than a decade of leadership at ASI, Barnes will now lead the company’s sales, marketing and member success efforts.
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