As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
Read MoreASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
Author: Hannah Rosenberger
Universal Unilink Concludes Successful Annual Hosted-Buyer Conference
The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.
Read MoreTrend Watch: The Growing Niche of Funeral Merch
A shift toward celebrations of life, along with long-standing traditions like remembrance T-shirts, is helping families honor loved ones in more personal ways.
Read MoreEditor’s Picks: Portable Speakers
Give away branded speakers at employee engagement programs, golf courses and more.
Read MoreCase Study: How Whitestone ‘Wrapped’ Up Spotify’s Annual Employee Gifting Campaign
Whitestone Branding built a fully custom merch kit to help the world’s largest audio streamer celebrate its buzzy year-end campaign.
Read MoreStran Swings to Q1 Profit as Sales Rise 8.9%
After reporting operating losses for the past three fiscal years, Stran reported a net profit of $0.7 million for Q1 2026, thanks to increased sales and slimmed down operational expenses.
Read MorePromotions East Show Moves to NYC; Daymond John To Give Keynote
The regional trade show put on by the Specialty Advertising Association of Greater New York will be held at the Metropolitan Pavilion in New York City from June 15 to 16.
Read MoreBeyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns
Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.
Read More‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Read MoreFully Promoted Names Walter Miska Brand President
Current president Andrew Titus will transition to the role of president of United Franchise Group, Fully Promoted’s parent company.
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