Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
Read MoreCounselor 2025 Product of the Year: Personalized Accessories
Author: Hannah Rosenberger
Editor’s Picks: Snazzy Sustainable Apparel
Meet growing demand for both apparel and sustainability with these eco-friendly wearables.
Read MoreYou Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
Read MoreExciting Promo for Exciting Events
Discover creative products from new ASI suppliers.
Read MoreEditor’s Picks: Stylish Sweaters & Vests
Help promo end-users keep warm this winter with a thoughtful branded sweater or vest.
Read MorePCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will both carry a selection of products from the two brands.
Read MoreThis Week’s New Suppliers: Gobble Up These Hot New Products
Discover creative products from new ASI suppliers.
Read MoreStran Promotional Solutions’ Sales Up 29% in Q3 but It Still Posts Net Loss
The Counselor Top 40 distributor reached sales of nearly $26 million in the third quarter, with sales up more than 50% in total for the first nine months of 2025.
Read MoreEditor’s Picks: Practical Power Banks & Chargers
Meet an important need for end-users on the go with branded tech accessories to charge phones, tablets and other devices.
Read MorePromotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observances.
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