Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.
Read MoreChoosing Outerwear That Works Everywhere
Author: Hannah Rosenberger
Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
Read MoreBrandability Taps Michelle Thieret as Chief Revenue Officer
Thieret spent the last two decades with Brand Addition.
Read MorePlanetArt To Buy PersonalizationMall.com & Things Remembered From 1-800-Flowers.com
The approximately $45 million deal comes as 1-800-Flowers looks to streamline its portfolio.
Read MoreThe ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
To build consumer loyalty and communities that extend beyond their core products, end-buyers are making merch a bigger – and earlier – part of their brand-building strategy.
Read MoreEditor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members warm this winter, these branded blankets are the perfect place to start.
Read MoreAutomate & Elevate Event Returns To Explore AI, Automation in Promo
ASI will serve as Education Partner for the Branded Merch Network event’s second year, which will focus on how AI and automation are changing the print and promo industries.
Read MoreCounselor 2026 State & Regional Sales Report
Consistent growth across the country is an encouraging sign for future promo sales opportunities.
Read MoreEditor’s Picks: Holiday Promo
Pitch clients early for the Q4 season with festive items perfect for office parties, brand activations or retail gifts with purchase.
Read MoreStran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter
The Counselor Top 40 distributor reported $33.4 million in Q2 sales, up 2.4% year-over-year, with gross profit and net income both up so far in 2026.
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