Business casual goes beyond the office as employees look for elevated comfort, sustainable fabrics and nontraditional colors.
Read MoreAll-Day Attire: Polos & Business Casual for a Modern Workplace
Author: Hannah Rosenberger
What Does the ‘White-Collar Recession’ Mean for Promo?
Hiring slowdowns in industries like finance and tech have impacted how companies spend their marketing dollars – and where the power lies in the job market, including in promo.
Read MoreThe Bright Side: Distributor Organizes Airlift of 100+ Rescue Animals Displaced by LA Fires
Yvette Berke, president of Adapt Ad Specialty, volunteers to support animal shelters during disasters through her hands-on work with COPE Preparedness Pet Pantry.
Read MoreThe Bright Side: StickerYou ‘Sticker Blasts’ Charity Event in Richmond
The Toronto-based supplier provided custom stickers for Night to Shine, which offers a prom experience for individuals with disabilities through the Tim Tebow Foundation.
Read MoreZagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl
The merch collection included a viral face roller made from an actual Coors Light can and a sloth-inspired loungewear set.
Read MoreIncrease Sales in 2025 With Four Trends in Apparel and Hard Goods
Whether it’s items inspired by retail apparel or products that come with built-in mechanisms for proving sustainability metrics, end-buyers know what they want in the new year – and suppliers are coming out with new products to meet those needs.
Read MoreThe Bright Side: Logomark Celebrates Latest Shelter to Soldier Service Dog
Max, the Counselor Top 40 supplier’s fourth sponsored pup, completed his service dog training alongside the U.S. Navy veteran he was placed with through the nonprofit.
Read MoreInfographic: Incentive Research Foundation Suggests Positive Gifting Outlook for 2025
The IRF’s 2025 outlook report notes decreased spending in 2024 but projects increased budgets for non-cash rewards, including merchandise, in 2025.
Read MoreVantage Apparel Appoints Lauren Monnier as Director of Merchandising
Monnier, a former exec at clothing retailer Club Monaco, has more than 15 years of apparel-industry experience.
Read MoreGoldstar Launches New Brand Identity
The Counselor Top 40 supplier kicked off 2025 with a renewed focus on simplicity and sustainability under the tag line “Simply Better.”
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