The Counselor Top 40 supplier kicked off 2025 with a renewed focus on simplicity and sustainability under the tag line “Simply Better.”
Read MoreAuthor: Hannah Rosenberger
The Bright Side: Koozie Group’s First Sponsored Service Dog Graduates Training
The Counselor Top 40 supplier has supported the nonprofit 4 Paws for Ability since 2022 by sponsoring training for a litter of future service dogs.
Read MoreTop 10 of 2024: Trends & Analysis
ASI Media readers were invested in politics, unique brand collaborations and keeping up with color trends this year.
Read MorePromo Lessons From the Weirdest Brand Collaborations of 2024
They might be the strangest thing you’ve seen all year – but these companies are doing something right with their co-branding.
Read MoreThe Bright Side: Kaeser & Blair Raises $10,000 for Employee Family in Need
The Counselor Top 40 distributor put the funds from its annual candygram fundraiser to good use supporting an employee’s son with a heart defect.
Read MoreHelen Stromberg To Retire End of Year
The longtime leader of supplier StrombergBrand Umbrellas will leave behind a 45-year industry legacy.
Read More2024 ASI Media Product of the Year: Yard Signs
Throughout a fiercely contested election, political signs became the symbol of choice for a divided nation.
Read MorePromotions Planner: Spring Has Sprung
Start presenting ideas to clients for campaigns centered on March observances.
Read MoreGoldstar Hires Cathy Yonek as Global Director of Digital Experience
Yonek will lead the Counselor Top 40 supplier’s digital modernization efforts moving into 2025.
Read MoreWhy Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.
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