Matthew Parker, Author at Print & Promo Marketing

4 Ways To Create Sticky Customers

How does one create a sticky customer? Here are four ways to make it harder for clients to move to another supplier.

Why aren’t we even trying to contact potential clients?

I was talking to the managing director of a publishing company recently. He was just back from 10 days holiday. One of his first jobs is to delete all the sales e-mails that he receives when he is away. However, this time it was different.