Why aren’t we even trying to contact potential clients?
I was talking to the managing director of a publishing company recently. He was just back from 10 days holiday. One of his first jobs is to delete all the sales e-mails that he receives when he is away. However, this time it was different.
He had noticed a big difference in what he had received. There were plenty of approaches from e-mail companies, web companies and digital marketers. But this time there were no e-mails from printing companies.
Surely printing companies should be contacting publishing companies all the time.
Read the rest of Matthew’s column on Printing Impressions.
