Making Sense of “Made in the USA”

More than anything else, the core of the “Buy American” argument comes down to a kind of financial patriotism: Buy within the country to make the country stronger. More money spent equals more jobs, which equals more money, which equals even more jobs, and so on. Makes sense, right? Or does it seem too simple?

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The Booze Cabinet

There are some tried-and-true items that work promotional wonders in the beverage-and-beer industry. Looking for a few pointers? Check out some of the suggestions below.

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Thousands of Dead Pigs Found in Chinese River

The headline (as well as the actual story) is scary, horrifying, gross, sad and so many other of the world’s worst feelings, but here’s a question for you: What if the dead pigs were just a metaphor?

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How to Not Send 8,000 Misspelled Bags to Missouri State University

Last Friday’s newsletter ran one of our biggest stories ever, “Missouri State University Misspells Name on Over 8,000 Promotional Bags.” Worried about ending up like the poor souls who let that error slip by? Then click through!

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The Sunny Side of Sickness

Promotions caught the summertime sniffles? Check out this collection of some suppliers’ favorite health and wellness products for ideas on combating the months of summer sickness ahead.

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Dressing the Part

Properly executed, a uniform program can be a critical part of an institution’s branding, especially in the hotels and resorts market where venue appearance is such a core piece of the product.

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