Perhaps this title grabbed your attention? Business is done through building relationships that we build through personal connections. These connections happen when being involved in our community and in our industry. They are created by being engaged with others. Relationships can be built while drinking the beverage of your choice.
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I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and educating distributor sales professionals. I’ve seen a multitude of changes in that time, but one thing remains the same: our reliance on quality suppliers.
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I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.
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In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.
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Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.
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I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just one really important thing that has been hit home for me.
In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
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Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality, I’ll call the Amazon click-to-buy world, affects our industry. It begs the question, are we (aka distributors) really needed? It’s getting easier and easier for end-users to buy online or direct from suppliers.
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There is no question that the subject of product safety and compliance has begun to be mainstream in the promotional products industry.
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