Golf apparel has come a long way since a simple cotton men’s polo. Now, the category is as complex and diverse as any other, full of its own distinctive features, decoration strategies, and style offerings for both men and women.
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It shouldn’t surprise anyone that, these days, cellphones are big business. And where there’s big business, there’s a big marketing opportunity
Read MoreBloomberg Businessweek recently reported on an interesting study—one that claims feeling a combination of fear and loneliness makes branded products more memorable.
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The NBA may be stating that they’re no closer to on-uniform ads than they were in 2011, but that doesn’t mean they won’t show up eventually.
Read MoreThe New York Times reported that at least one attendee at Harvard’s Women Engineers Code conference was somewhat put off by promotional products distributed there.
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2014 is bringing a lot of changes to the health care market. Not only are insurance providers competing at the consumer level now, but employers, state and federal agencies have to educate people on the options available to them. If that doesn’t scream “marketing opportunity,” we don’t know what does.
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Drinkware—it’s one of the fundamental components of the promotional industry. Here are three tips on selling it, no matter how rushed, picky or particular your buyer may be.
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Customization is a fundamental part of the promotional industry, but Kevin Peska, senior sales manager, western region for Newton Manufacturing Company, Newton, Iowa, shared a story about a promotion where a job’s customization requirements were taken past the point of what’s normally expected.
Read MoreWired Magazine recently reported the existence of scratch and sniff jeans. Could Out
Read MoreOn Jan. 13, 2014, Promotional Products Association International (PPAI) announced a new requirement for any company exhibiting at its trade shows or otherwise promoting itself through the organization. Now, in order to promote itself through PPAI’s channels, a business will have to designate one employee as a “product safety ambassador.” This employee will will have to complete a minimum of four hours of product safety education every two years in order for the business to use PPAI’s services to market itself. The initiative has been named the Product Safety Awareness Program.
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