They spend millions of dollars so their logos pop, their brands are household names and their companies garner worldwide loyalty. Within the retail world, consumer brands have been etched upon our collective unconsciousness.
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Unless you are a member of the Bikini Icefishing team (yes, there is such a thing), chances are you, your clients and their end-users have been in a deep hibernation over the last few months.
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OK, it’s TMI (too much information) time. I’ve been a drummer since age six when for my birthday my mother gave me the option of a bike or a drum set.
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Recently, Apple unveiled the new iPad 2. It was exciting to see the upgrades on the device, but more than the new bells and whistles, what was really exciting to see was Steve Jobs at the helm.
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Everything changes. Today change is happening at an even more schizophrenically bionic rate than it was just two years ago.
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When the Consumer Product Safety Improvement Act was created in 2008, calling to “establish consumer product safety standards and other safety requirements for children’s products and to reauthorize and modernize the Consumer Product Safety Commission (CPSC),” it sent the promotional products industry into a tailspin.
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The industrialization of China, India and other emerging nations combined with American companies outsourcing manufacturing has created serious competition for American workers.
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The global economy keeps churning and business owners are looking to manufacture products at what has been dubbed the “China Price,” or the lowest possible price that can be paid to get something made.
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The personal electronics market is huge and only getting larger. Take advantage with electronic promotional products and accessories.
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Whether for business or pleasure, the recovering travel and hotel industries provide promotional profits.
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