So many great catalog titles have gone away in favor of e-commerce since the turn of the century, though some familiar names have made a bit of a comeback.
Read MoreCultivating Loyalty With the Power of Print
Author: Paul Bobnak
Direct Mail on the Brain
The “mail moment” — the experience that they have when they hold a mailer in their hands and look at it — can be a powerful way to engage with them.
Read MoreHow a Childhood Hobby Plays Into My Career in Direct Mail
Collecting postage stamps sparked my interest in the wide world of mail: first-class, business, airmail, you name it.
Read More