Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
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When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
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Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
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With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it’s done right.
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Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.
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A direct mail campaign needs to do more than sell — it should inspire transformation. That’s where identity marketing comes into play.
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Pairing video with direct mail is a powerful engagement tool. Here are some ways to creatively implement it.
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Before launching your next campaign, take the time to define your objectives. Setting the right goals is crucial — without them, your campaign is just a shot in the dark.
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Endless folds offer a unique way to showcase your product or service, ensuring your piece stands out and is remembered. Because this format is uncommon, it creates a strong impression and is often shared with others.
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If you’re looking to break through the noise and get your message in front of customers, dimensional mail might just be your secret weapon.
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