Summer Gould, Author at Print & Promo Marketing

The Haunted Mailbox: Tales From the Direct Mail Crypt

Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.

When it comes to mail, the difference between talking at and talking to/with your prospects is huge. One lands in the trash. The other sparks curiosity, builds trust and gets results.

Here are the most common direct mail pitfalls and, just as importantly, how to fix them.

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.

In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.

Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.

When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.

Here are seven of the most common direct mail mistakes — and how you can steer clear of them.

With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it’s done right.

Author: Summer Gould

The Haunted Mailbox: Tales From the Direct Mail Crypt

Are You Talking to or at Your Customers With Direct Mail?

Is Your Direct Mail Failing Before It Even Lands?

Direct Mail Testing Made Easy: Smart Experiments for Bigger Results

Creative Direct Mail Strategies for Fall

How To Find the Right Prospects With Direct Mail

Smell That? It’s the Scent of Higher Direct Mail Response Rates

7 Proven Strategies To Boost Direct Mail Response