In direct mail, design matters. Paper matters. Format matters. But let’s be honest: The words are what ultimately move people to act.
Read MoreDirect Mail Keywords That Drive Response
Author: Summer Gould
2026 Direct Mail Design Strategy
Strong direct mail design isn’t about decoration. It’s about clarity, intent and guiding the reader toward action.
Read MoreDirect-Mail Predictions for 2026
Here are the practical, grounded trends that could shape direct mail in the year ahead, and ideas marketers can use now to stay ahead of the curve.
Read MoreThe Direct Mail Thanksgiving Feast: 5 Courses of Response-Boosting Tactics
Let’s set the table for success. Here’s your five-course feast of pro tips to make your next campaign deliciously effective.
Read MoreThe Haunted Mailbox: Tales From the Direct Mail Crypt
Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.
Read MoreAre You Talking to or at Your Customers With Direct Mail?
When it comes to mail, the difference between talking at and talking to/with your prospects is huge. One lands in the trash. The other sparks curiosity, builds trust and gets results.
Read MoreIs Your Direct Mail Failing Before It Even Lands?
Here are the most common direct mail pitfalls and, just as importantly, how to fix them.
Read MoreDirect Mail Testing Made Easy: Smart Experiments for Bigger Results
Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?
Read MoreCreative Direct Mail Strategies for Fall
July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.
Read MoreHow To Find the Right Prospects With Direct Mail
In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.
Read More