A direct mail campaign needs to do more than sell — it should inspire transformation. That’s where identity marketing comes into play.
Read MoreUsing Identity Marketing To Elevate Your Direct Mail Campaigns
Author: Summer Gould
Supercharge Your Direct Mail With Video in 2025
Pairing video with direct mail is a powerful engagement tool. Here are some ways to creatively implement it.
Read MoreThe Ultimate Guide To Setting Direct Mail Goals That Work
Before launching your next campaign, take the time to define your objectives. Setting the right goals is crucial — without them, your campaign is just a shot in the dark.
Read MoreEndless Fun With Direct Mail
Endless folds offer a unique way to showcase your product or service, ensuring your piece stands out and is remembered. Because this format is uncommon, it creates a strong impression and is often shared with others.
Read MoreWhy Dimensional Mail Works
If you’re looking to break through the noise and get your message in front of customers, dimensional mail might just be your secret weapon.
Read MoreFrom Mailbox to Memory: Creating Impact Through Touch
When designed thoughtfully, tactile mail creates memorable and shareable experiences. It’s not just about sending mail — it’s about creating a physical connection.
Read MoreThe Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
Read MoreHow to Maximize the Potential of Your Direct Mail List
In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…
Read MoreCreate Irresistible Direct Mail
Crafting direct mail that captures attention and inspires action is both an art and a science. Here are several strategies to make your direct mail truly irresistible.
Read More5 Direct Mail Marketing Predictions for 2025
Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age.
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