Let’s face it, average direct mail doesn’t cut it anymore. In a world where customers are constantly bombarded with both digital and print messaging, a bland postcard or generic letter barely gets a glance before it hits the recycling bin.
But here’s the good news: Direct mail is far from dead. In fact, when done right, it continues to outperform many digital channels in engagement and ROI. The key? Making your mail unforgettable.
The Problem with ‘Good Enough’
Marketers today are fighting for attention in every channel. While email inboxes are overflowing, the physical mailbox is still a relatively uncluttered space. But that doesn’t mean it’s easy to stand out. If your piece is “just okay”, a basic design, stock messaging, flimsy paper, recipients will assume your brand is just as forgettable.
Here’s why average direct mail falls short:
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