What separates direct mail campaigns that generate results from those that simply generate postage expenses?
Read More7 Things High-Performing Direct Mail Campaigns Have in Common
Author: Summer Gould
The Hidden Cost of Bad Mailing Data
Bad mailing data doesn’t just mean returned mail. It means wasted printing, unnecessary postage, missed opportunities, misleading campaign results and sometimes a damaged customer relationship.
Read MorePull, Peel, Pop: Direct Mail Made To Be Played With
The best interactive direct mail uses movement, discovery and surprise to help tell the story, reinforce the message and ultimately drive response.
Read MoreDirect Mail Works. Yes, Even on Me
If you can get someone who analyzes direct mail for a living to stop, open, unfold, scan or save a piece, you are doing something right.
Read MoreHow Today’s Best Marketers Are Rethinking Direct Mail
The best direct mail marketers aren’t necessarily spending more money. They’re thinking differently.
Read More7 Ways To Get More Results From Your Direct Mail Campaigns
Direct mail remains one of the most effective marketing channels available today, but success isn’t about sending more mail. It’s about sending smarter mail.
Read MoreThe Neuroscience of Physical Mail
The neuroscience behind physical media is fascinating because it helps explain why direct mail often creates stronger recall, emotional engagement and brand recognition than digital advertising alone.
Read MoreThe Biggest Direct Mail Myths Marketers Still Believe
For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.
Read MoreWhy Cheap Direct Mail Is Costing You More Than You Think
Lower cost per piece should mean better efficiency, right? Not exactly. In direct mail, the goal isn’t to spend less. It’s to get results.
Read MoreHow To Build a Direct Mail Strategy That Actually Works
Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy.
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