Direct mail remains one of the most effective marketing channels available today, but success isn’t about sending more mail. It’s about sending smarter mail.
Recent research from Alliance Insights found that organizations facing rising postal costs are responding by improving targeting, increasing measurement, optimizing mailing lists, and refining their direct mail strategies rather than abandoning the channel altogether. The marketers achieving the best results are focusing on efficiency, relevance, and return on investment.
If you’re looking to improve the performance of your direct mail campaigns, here are seven strategies worth implementing.
1. Improve Your Targeting
One of the most common responses to rising costs has been better targeting and personalization. Rather than mailing larger audiences with generic messaging, organizations are becoming more selective about who receives their communications.
The more relevant your message is to the recipient, the more likely they are to engage.
Read this full article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
