Decorators using their dye-sublimation equipment only for branded apparel could be missing out on a significant opportunity to upsell.
Read MoreUnlocking Opportunities with Sublimation on Hard Goods
Author: Theresa Hegel
2026 Counselor Salespeople of the Year
Meet the top sales pros who thrive by putting client needs first and finding solutions, no matter the obstacles.
Read More‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
The British entrepreneur runs a certified B-Corp supplier that has donated close to 1 million socks to homeless shelters.
Read MoreS&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Read MoreGemline Partners With Audio Brand EarFun
The Counselor Top 40 supplier has added a selection of popular wireless audio products to its summer 2026 collection.
Read MoreGildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Read MoreThe Journey Toward More Sustainable Apparel
No industry is perfect, but here are the cutting-edge ways the promo industry is lessening its environmental impact.
Read MoreCompass Industries Partners With Rumpl
The supplier will offer blankets and towels from the B Corp-certified retail brand.
Read MoreQ&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
Read MoreHPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
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