Theresa Hegel, Author at Print & Promo Marketing

5 Tips for Launching an Apparel Line

Jeremy Picker and the team at AMB3R created a Colorado-themed apparel line as part of a collaboration with Jerzees to showcase the power of creative design and out-of-the-box decoration.

Digital direct-to-film transfers and UV-cured inks are increasingly popular in promo.

The hard goods division has a standalone website and dedicated sales and customer support teams.

Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.

The U.K.-based company takes hard-to-recycle plastics and retired e-bike batteries and transforms them into power banks and other accessories. The brand has won admirers in promo.

Retro styles, boxy fits and specialty garment washes were among the standouts at the decorated apparel-focused show.

Also, Epson receives design awards for its products, and Hirsch Solutions offers a new digital roll-to-roll flatbed cutter.

The agency is targeting dozens of rules, including some related to electric vehicles, coal plants and clean water. Promo leaders in the sustainability space expressed disappointment.

The bill, passed by the State Senate, would cover thicker-film plastic bags and also require customers to ask for things like single-serving condiment packages and plastic cutlery.