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Author: Theresa Hegel

How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.

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In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations

The landfill diversion solution for the promo industry has enabled more than $12.6 million in charitable giving since launching in 2019.

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Proforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales

The family-owned Counselor top five distributor agreed to purchase an arm of the publicly traded company for $25 million.

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Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director

Josep Maria Morralla Mercadé

Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration and licensing operation.

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Obituary: Michael Vasilantone, Vastex International

A gifted engineer and innovator, Vasilantone was an instrumental figure in the development of the modern decorated-apparel industry.

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Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.

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Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery

The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and PRINTING United Alliance editors.

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Vantage Apparel Launches Web Store Platform Swagee

The platform offers a white-label experience and print-on-demand fulfillment with no minimums.

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.

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What Distributors Should Know About Sustainable Sourcing

During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.

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