Distributors focused only on the top half of apparel could be missing a lucrative opportunity to complete an outfit and increase order sizes.
Read MoreGet a Leg Up on Profits by Selling Pants
Author: Theresa Hegel
4 Promo Takeaways From ASI’s First Show of 2026
There were plenty of new products and promo trends to browse among the 572 exhibitors, but there was also a slew of educational and networking opportunities on hand.
Read MoreHow Made-To-Order Apparel Levels Up Promo Campaigns
Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.
Read MoreIn 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations
The landfill diversion solution for the promo industry has enabled more than $12.6 million in charitable giving since launching in 2019.
Read MoreProforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales
The family-owned Counselor top five distributor agreed to purchase an arm of the publicly traded company for $25 million.
Read MoreStahls’ Strengthens Global Team With New Stahls’ TPT Managing Director
Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration and licensing operation.
Read MoreObituary: Michael Vasilantone, Vastex International
A gifted engineer and innovator, Vasilantone was an instrumental figure in the development of the modern decorated-apparel industry.
Read MoreJoint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Read MoreQ&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and PRINTING United Alliance editors.
Read MoreVantage Apparel Launches Web Store Platform Swagee
The platform offers a white-label experience and print-on-demand fulfillment with no minimums.
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