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Author: Theresa Hegel

A Glimpse at the Company Behind the Official America250 Web Store

Fabritech, a Michigan-based distributor and decorator, is working with licensing agency Global Icons to create an array of merch for America’s upcoming semiquincentennial.

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Seeded Promotions Upcycles Tea Waste Into Grow Kits

The supplier says the new product helps reduce plastic waste while also providing meaningful employment to women artisans in India.

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4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025, has found success with old-fashioned sales tactics.

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Ross Hunter Joins Liquid Graphics as Chief Operating Officer

Most recently president of ROQ.US, Hunter will help Liquid Graphics expand its automation technology and grow business.

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Five Trends To Keep an Eye on in 2026

Here are five trends we believe will influence the converging worlds of print and promotional products in the months to come.

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Print-on-Demand Platform Printful/Printify Rebrands as FYUL

The e-commerce fulfillment firms merged last year. FYUL combines the technology and supply-chain capabilities of each brand, according to execs.

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What We’re Thankful for in Promo

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.

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Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.

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Automate & Elevate Event Explores AI’s Role in Promo

The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the print, promo and apparel industries who are using generative AI and other automation tools to streamline workflows and increase profit.

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3D Apparel Simulation Tech Aims To Be ‘Visual Source of Truth’ for Industry

Technology company SEDDI recently released Decorator, which renders true-to-life digital representations of apparel styles available in promo.

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