In order to place a promotional T-shirt on every single seat in the Smoothie King Center (all 17,791 of them), employees had to work for hours following a fine-tuned routine. First, about 250 boxes of 72 T-shirts each were placed in 56 aisles. This step took two hours alone…
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Despite the prominence of screens and keyboards in daily life, writing instruments remain big sellers, and there are multiple encouraging reasons for this. Here’s why promotional pens and writing instruments are still a trusty source of sales business for promotional products distributors…
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This week, two companies controlled by the Hendrix Estate sued Leon Hendrix in New York Southern District Court. At this early stage, the disagreement seems to focus on the commercialization of Jimi Hendrix’s name. Though licensing the singer’s name and likeness for use on promotional and retail products would certainly be extremely lucrative, there could be concerns…
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This is a great example of the power of print marketing to bring the people what they want while turning something otherwise mundane, like a Metrocard, into a work of art. As a tribute to one of the greatest and most unique artists of the 20th century, this promotion has truly struck gold, or, at the very least, stardust…
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On Friday, April 6, the first 10,000 Houston Astros fans who showed up to the team’s game against the San Diego Padres were lucky enough to receive what may be one of the coolest sports giveaways of all time: a replica World Series ring. Demand was so high the team decided to do it again, this time in June…
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The Trump brand has seen licensing agreements disappear dramatically of late. In 2015, before Trump’s presidency, 19 companies were paying the Trump Organization to produce or distribute Trump-branded goods. Today, only two remain. Yet, the Trump campaign store is still a major mover of merchandise. What gives?…
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On a trip to India, Aaron Rodgers met with the Dalai Lama and gave his Holiness some Packers swag, presumably recruiting a new Green Bay fan in the process…
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As the industry faces unprecedented growth, it has been forced to roll with the changes, if you will, inherent to a technology-dependent market. More and more, end buyers are looking for sophisticated, even high-tech products to use in promotions. As the marketplace changes, so too the industry…
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While it’s unclear whether Bud Light sent 1,000 of them to the tournament, one thing is for certain: Bud Light turned an unverified rumor into a clever and successful marketing stunt centering on promotional products. Love it or hate it, “Dilly Dilly” has proven its worth once again…
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Stripes, a Houston-based convenience store brand, has released a limited edition Selena-branded tumbler. The cups, which went on sale for $2.99 in stores, were limited to four per customer, and they quickly sold out. This was no surprise to those who lined up at store locations at three a.m. the day of the release. It turns out that their effort may have been worth the trouble of waiting, as there are some items on sale for up to $100 now on eBay…
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