Should You Be Worried About Amazon’s Apparel Takeover?

With Amazon preparing to dominate the athletic apparel market, many are wondering if it will live up to the hype. Lately, Amazon has been setting its sights on everything from shipping to cashier-less grocery stores, and there are no signs of stopping. But apparel? Certainly the e-commerce giant can’t disrupt an already over-saturated market, right? Wrong. Let’s…

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The 12 Weirdest Trump Inauguration Day Promotions

It’s hard to believe that Donald Trump’s Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it’s all about the promotions. During the election, I took a look at some of the weirdest political…

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8 Apparel Pieces Perfect For Holiday Feasts

Let’s face it: Holiday feasting is an Olympic sport. Over Thanksgiving weekend, I definitely indulged in candied sweet potatoes, stuffing, tons of turkey and, of course, massive amounts of pumpkin pie. It was then I realized that athletes have sporting uniforms, why don’t we have special outfits for our marathon holiday feasting? There are certain…

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The 8 Weirdest Trump, Clinton Promotional Products

With the final presidential debate between candidates Donald Trump and Hillary Clinton taking place tonight, I started thinking about the most important aspect of the election: the promotional products. At least for me, I much prefer perusing political merchandise than listening to political propaganda. The best part about this election is that supporters have taken…

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16 Spice Girls-inspired Promotional Products (Because Why Not?)

Maybe it’s just me, but when the news gets to be too much to bear, I tend to reminisce. I think about simpler times, like my childhood—Nickelodeon shows, yo-yos, saying “wazzup” for no reason and, of course, the Spice Girls. The Spice Girls were, and still are, my everything. I’ve seen them in concert twice,…

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4 Promotional Marketing Tips from Netflix’s Hit Series, ‘Stranger Things’

Everyone from my friends to my parents binge-watched Netflix’s hit show “Stranger Things.” In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…

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8 ‘Gilmore Girls’-inspired Promotions Perfect for Fall

With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…

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