Lessons from Indie Rap

Today I bring something interesting from the music world. One of my favorite musicians, P.O.S. (which I’m told stands for “Plain Ole Stefon,” despite the other more obvious acronym), released his new album a few months ago with a pretty cool promotion behind it.

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Scavenger Types

There are the fun and cool scavengers that get to be in nature documentaries, like the hyena and remora. Then there are the creepy and much-hated scavengers, like the rat, vulture and weird guy with glasses straps and stained monochrome T-shirt you always see in the bargain sections of bookstores, studying huge hardcover books like “Gulches: Long Holes of the Southwest.” Me though, I’m going to go with the zombie as my favorite scavenger. Partly because they’re awesome (I sure do love a good zombie movie), but also because they make their living off the brains of others, which is just what I’m about to do. Below are few links to articles I’ve found,  accompanied by neat little summaries.

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A Real Tweet

Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”

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Art Exhibits, Black Holes and Laughter

I wasn’t too sure what to write about this week, my poor pea brain being otherwise occupied with proofing August and planning out my Sept. stories. I managed to dig up a few links though that you might find interesting: 

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A Challenge For The Ages

Greetings loyal readers,

I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.

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“Sell Out With Me”

I had the pleasure of attending the Vans’ Warped Tour this weekend, which is weird I know, since I’m a 26-year old writer for a business magazine and not a 17-year old girl who loves eyeliner and sneaking cigarettes behind the bleachers. But, I basically never go to shows anymore, and my girlfriend had never even been to a punk concert before prior to this weekend, so I figured why not check out Warped Tour? There’s something like 50-plus bands that play, and the people watching is excellent, ranging from hulking brutes in combat boots and red suspenders, weird pasty guys who look this is the first time they’ve been able to tear themselves from World of Warcraft in months, and 15-year olds with foot-tall pink mohawks who are very clearly there with their parents. Basically, it’s like 100 punk concerts mashed into one.

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Faces, Books and You

Promo Marketing has recently launched its own Facebook page [link], which you should totally join by clicking here [link]. In honor of our auspicious entrance into the world of online social networking, I thought I would collect a few interesting links from the Web about using Facebook as a marketing tool.

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Proofreading Vortex

Greetings loyal readers,

We’re finished with the July issue right now, and I thought it would be fun to share with you a little bit of my last few days in the office, which, until I started writing this week’s blog, have been entirely devoted to proofreading the issue. If you’ve never experienced the utter joy that is reading the same material over and over again, looking for the tiniest mistakes, let me paint you a most wondrous picture of what a single day of proofing is like. Remember, to get the full effect, imagine you’ve been doing this for at least four days straight.

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Video Killed the Editing Star

My apologies for the egregious absence in updates. I’d make the predictable excuse of being colossally busy, but being predictable is terrible, so instead I’ll tell you the reason I haven’t written in so long is because I was stuck in a Groundhog-Day [link]-like time vortex for three weeks, forced to live Mothers’ Day over and over again until I got it right (note for those interested: giving your mom an Egg McMuffin and one of your delinquent student loan bills as gifts is not an acceptable way to start the day).

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