Roger Bannister passed away a few weeks ago. His life holds a powerful lesson for all of us. In the early 1950’s it was considered physically and mentally impossible for any human to run a four-minute mile. But in 1954, Roger Bannister became the first person to break the four-minute mile barrier. Within months, another…
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Failure is a part of success. Sometimes failure can be the key to your fortune. You may have heard the story of how an engineer at 3M was trying to invent a super strong adhesive, but came up with a super weak one instead. That weak adhesive he invented became the secret to 3M Post-it…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…
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According to most dictionaries, the word “no” means “a denial or a refusal.” But, according to the Muzzillo Dictionary of Sales Terminology, “no” really means “not yet.” To be successful in sales, it is critical to have a mindset that “no” doesn’t mean a denial or refusal of your question or request. No matter what…
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Happy New Year. From the day this article is published, you have 363 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 363 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within…
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As the New Year approaches, most people will make New Year’s resolutions. Some will take time to plan their resolutions. Others may make their resolutions on New Year’s Eve as midnight approaches. I’ve tried both approaches. Neither works. It’s hard, perhaps impossible, to change overnight. Most people have great goals in mind when they make…
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That’s right. At Proforma, we are not calling next year 2018. We are calling it 2X18. I invite all of you to do the same. 2X18 is your opportunity to 2X your success in the New Year. 2X your sales. 2X your income. 2X your health. 2X your relationships. I believe it’s easy to 2X…
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Back in the early days of building my original Proforma distributorship, I had an appointment with the owner of a furniture store chain. I was on time. He was not. After waiting for half an hour, I asked the receptionist if the owner knew I was there. She informed me that he was filming a…
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Over the years I have developed what I call the “Muzzillo 10 Percent Rule.” Simply stated, the rule is that, at any point in time, only about 10 percent of folks are dissatisfied enough with their current situation that they are wide open for change. This is true for end-user customers. Only about 10 percent…
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