Marketing “luckiness” (or unluckiness if you prefer) on Friday the 13th could be an awesome opportunity for a promotion, which of course would include promotional product sales.
Read MoreFriggatriskaidekaphobia – Feeling Very Superstitious
Channel: President's Note
Come On, Just Sell – Sales 101
I know that our industry is about selling. Whether it is higher price pointRead More
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices.
That's it, really there is nothing more to it. Or is there?
Fear & Liquidity
Well the SAAC show was exactly as I had anticipated. A great show, with excellent product selection, with a totally upbeat and relaxed California vibe. I had the opportunity to stop and shake hands and catch up with many suppliers and the word on the floor was one that was filled with upbeat sentiment and the belief that a great forth quarter was on the horizon.
Read MoreMirror, Mirror on the Wall
The clock keeps ticking, and amazingly enough, we are in the dog days of the summer of 2010. This means the third quarter is winding down and the ever-important fourth quarter is about to begin, your last and best shot at hitting your numbers for the year. So maybe this is the time to bone up on your most important sales skill: daring to be yourself.
Read MoreThe Power of Promotional Relationships and Other Feel Good News
Hasn’t Wall Street Done Enough? American Businesses Suffer Due to Lack of Lending
Today in an article on the Fox News, Small Business Center website there was a fascinating article titled, “Does Made in the U.S.A. Spell R.I.P?”
Read More10 Consumer Complaints to Help Your Client Build their Next Promotion
I was reading an article on CNN’s website about the top 10 consumer complaints and it got me thinking. There is valuable information here for the distributor.
Drill Baby Drill…Or Spill Baby Spill?
100 days have passed since the devastating deluge of oil began to leak into the Gulf. 100 days of morning for the families who lost loved ones in the explosion,
Read MoreCreate a No Cost Marketing Blitz
I know there are many distributors out their who simply don’t get the whole Facebook thing, how it is useful, how it can help grow your business, etc, etc. Just how useful it can be to your business depends on how much you put it to work for you. Today may be your lucky day in learning what Facebook can do for your small business.
Read MoreNow That’s Good Coffee! Will Starbucks Profits Predict Economic Recovery?
Do you remember a few months back when I wrote about the Starbucks Index? The basic gist was this: “In his February 19, 2009 editorial entitled ‘Starbucks becomes a harbinger of the economy.”
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