Last week, Sean Norris wrote a piece about Nike’s Carolina Panthers’ shirt misprint. Here’s how to avoid similar mistakes in your sports team programs.
Read MoreHow to Avoid a Decorating Mistake Like Nike’s
Channel: Promotional Fashionista
Revisiting the Apple Logo Effect
A high-end fashion brand’s CEO moves to Apple. What it means for luxury goods and logo use.
Read MoreStyle Terms You Need to Know
If you’ve never known what “slub” is or why organic cotton matters, here is a rundown of the top terms for apparel in 2013.
Read MoreSports Marketing Lessons from Wimbledon
Nike outfits tennis stars for Wimbledon. Here’s how to use the styles in your next tennis promotion.
Read MoreDo You Consider Ethics & the Environment When You Sell Apparel?
6 tips on how to ensure that the garments you’re selling are safe and ethical.
Read MorePrints, Embellishments & Styles from Resort 2014 Collections
All-over prints, pleated blouses and bejeweled embellishments are just a few of the noteworthy trends from Resort 2014 collections. Click through for the others.
Read More3 Summer Accessories from Expo East
The beach tote, sunglasses and nail polish fit for warm weather promotions.
Read MoreHow to Celebrate National Bike Month
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks.
Read MoreHow to Use Promotional Products After a Tragedy
Lessons in cause marketing from the road races after the Boston Marathon bombing.
Read More6 Ways to Dress for Promo Success
Entrepreneur Magazine published a list of the six apparel items every businessperson needs in his or her closet. Here are my promotional additions.
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