What exactly is your ideal client worth? What would you spend to get that new client? How much does your best client spend with you on an annual basis? And better yet, what is the profitability, long term, of that client? This article will be a mathematical analysis of your marketing.
Read More
The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
Read MoreI recently stumbled upon some archived readings; this one in particular came from IBD (Investor’s Business Daily). I thought the core of the article was brilliant and I would like to extrapolate my thoughts in hopes that it will help give you a jumpstart for the balance of your year and into 2014.
Read More