This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others…
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Last week, Zara launched the brand’s new genderless clothing line. The collection, called “Ungendered,” features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…
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I am writing this piece on a business trip like I’ve never taken before. In the past, I’ve traveled a bit, presenting education sessions at trade shows and regional associations. I’ve attended amazing conferences, like the PPAI North American Leadership Conference. This year, I’m attending the ASI Power Summit. The relationships that are nurtured and…
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Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.
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Fashion brands are introducing gym gear lines. Here’s how to add style to your workout and wellness promotions.
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Five apparel pieces fit for any stadium, team or any baseball-loving client to give away.
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Each of the 98 events at the 2014 Winter Olympics has a promotional product fit for it. Here are five of them.
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A new movement demands 100 percent cotton in all garments. What about high-quality synthetic tech fabrics?
Read MoreDuality. Utility. Form meets fashion. Isn’t that how many of our sportswear trends are developing these days? Shirts that work. Jackets that move. And now we have colors that captivate and catapult us out of harm’s way.
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Last week, Sean Norris wrote a piece about Nike’s Carolina Panthers’ shirt misprint. Here’s how to avoid similar mistakes in your sports team programs.
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