13 Green Promotions to Celebrate Earth Day

While it’s been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you’re anything like us, you love the opportunity to give back to Mother Earth. Whether it’s with eco-friendly products…

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McDonald’s Thinking Outside the Box with Recent Happy Meal Promotion

During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.

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Promotions Are Coming: 3 Ways to Honor Game of Thrones

Season 3 of HBO’s “Game of Thrones” premieres on March 31. Here are some fun ways to connect the worlds of fantasy and promotional products.

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