Inc. Magazine recently ran an article, “5 New Niches That Are Heating Up Fast.” All of these niches have great implications for increasing your promotional products sales. Here are three you can bank on now.
Read MoreWhat is your Sales Goal for 2013? As we begin the first quarter of 2013, we certainly hope this question is a top priority.
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For those of you unfamiliar with this expression, it means you are crazy-busy and working at a frantic pace. For all of us in the print and promotional products industry, this is the “in the weeds” time of year.
Read MoreIt takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
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Promotional products associations are making a difference helping those affected by Hurricane Sandy. Here’s how you can help.
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So youʼre resourceful and you can find nearly any product. Congratulations. So can Google. So you can deliver on time and within budget. Congratulations. So can about 25,000 other distributors out there. So you really care about your customers and you seriously want to help them. Good. Most of us do, too. What are you doing that is going to make you stand out?
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Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreReputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar brand reputation than in the event of a product recall.
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LinkedIn has added a new “click” feature that enables you to very easily “endorse” people for their expertise in the skill areas listed on their LinkedIn profile. A recent article from Social Media Examiner talks about this new feature and offers 6 Tips for Using the LinkedIn New Endorsements. Endorsements has been met with mixed reviews. But it does set the stage for additional dialogue on how social media connections turn into actual business relationships?
Read MoreSimon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
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