There is an old Egyptian proverb: “Your answers tell me how clever you are. Your questions tell me how wise you are.”
Read MoreYou DON’T Need An Elevator Speech
Category: Distributor News
CPSC General Counsel Clarifies Distributor Responsibilities for Children’s Apparel
There aren’t many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least those who buy blank apparel from a wholesaler and then send it out to have it decorated—are just that.
Read MoreListen
Very few people should walk into a networking event and immediately start talking and even fewer, if any, should spend the whole night talking without listening.
Read MoreCan You Create Raving Fans?
These days, being ordinary and just doing what is expected isn’t good enough.
Read MoreIf You Can Dream It, You Can Be It
The ideology of “If you can dream it, you can be it” is something unique to the United States, particularly the latter part of the statement.
Read MoreIntro to Big Picture Promo
The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
Read MoreYes! And…
Do you wonder how some actors can be so good at improvisation? Weʼre amazed by their ability to take a situation or word or suggestion and turn it into a compelling story or a hilarious comedy skit.
Read MoreLife is Good … Isn’t It?
As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.
Read MorePromotional Products Suppliers Stink at Twitter
It’s a shame, as suppliers are missing an opportunity to feed promotional distributors great content to feed to buyers. Instead, it’s a random special or product of the day or worse, begging for votes on the latest award.
Read MoreThe Real Game Changers
These days, just doing what is expected isn’t good enough, you need to go above and beyond to stand out and increase sales.
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