I was just leaving the Constance Brown Hearing Center in Kalamazoo, Michigan. Yes, I do have hearing loss, and yes, I remain too vain to wear aids. I heard my iPhone ring and I listened—it was my sister, Carol. “Paul, please come over. Mom is failing and is asking for her baby.”
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There’s a new movie out about the dangers of branding and advertising. And monsters.
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As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
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When is the last time you asked yourself that question? Ever? Start each day with at least one important question. Better yet, start each day by asking, thinking about and answering three questions.
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Fifty years ago, on August 5, 1962, American icon Marilyn Monroe died. Her death also marked the birth of one of the strongest celebrity brands in history
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In the ’90s, I rocked a pair of stonewashed denim jean shorts. I looked so good in them I had two pairs! Now, no pair of jean shorts looks good on me (or anyone else for that matter) and there are several other things that are no longer acceptable.
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Finding customers, securing sales, building relationships, keeping track of new companies and products—it can be difficult to stay on top of everything in the promotional products world. If you’re struggling, here are three tips that can turn your business around.
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Selling on price is good. Selling on personality is better. Here are examples of companies that sell by writing well.
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A sale is not a sale until the check clears. We often seem to forget that and think it ends when we have left the client’s office with the order in our hand. Actually, that might be when the sale really begins.
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Recently, while watching a morning talk show, I heard multi-billionaire businessman Warren Buffett, considered to be one of the wealthiest men in the world, say, “The key to a successful business is to have happy customers”—a simple statement with big implications for all of us.
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