Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…
Read MoreCategory: Eco-Friendly
Paper vs. Plastic Packaging: Two Sides Responds to Newspaper Piece About Unsubstantiated Environmental Claims
The Washington Times recently featured an opinion piece by an advocate for the plastics industry that included multiple unsubstantiated environmental claims about paper-based packaging. Two Sides North America submitted the following letter to the editors in response. To the editors: Why is it that whenever someone wants to extoll the sustainability benefits of plastic packaging products, they feel compelled to claim that plastics have “a lower environmental impact” than paper-based packaging (America succumbs to plastic paranoia, September 26) instead of simply making a fact-based environmental case? Could it be because…
Read MoreProtecting the Planet in Style: The Fair Harbor Clothing Story
Get ready to be inspired by Jake and Caroline Danehy, the visionary siblings behind Fair Harbor Clothing, who transformed their shared passion for sustainability into a thriving and profitable company — not to mention earning recognition on the Forbes “30 Under 30” list! Listen now to hear the dynamic duo sit down with host Greg…
Read MoreThreadfast Apparel Plants 46,000 Trees in First Year of Reforestation Program
Threadfast Apparel, New York City, recently announced the results of its 2021 “Plant With Threadfast” Reforestation program, having planted over 46,000 trees in partnership with the nonprofit One Tree Planted. As part of the program, Threadfast plants a tree for every case of Threadfast product purchased…
Read MoreGlobal Trends in Product Transparency
On November 23, 2015, the world’s largest food manufacturer, Nestle, disclosed publicly that slave labor was being used to produce its seafood sourced from its supply chain in Thailand. An investigation had shown that Thai fishing operators lured migrant with false promises. The migrants were sold systematically and then kept in bondage and degrading conditions…
Read More13 Green Promotions to Celebrate Earth Day
While it’s been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you’re anything like us, you love the opportunity to give back to Mother Earth. Whether it’s with eco-friendly products…
Read MoreCan’t Wait for Tomorrow
Paul Bellantone and I walked to dinner after the first day of PPAI’s 2015 Product Responsibility Summit and talked about the same thing we always do: the best concerts we’ve seen recently. (Foo Fighters and the Smashing Pumpkins, for the record.) We also talked about the summit and the state of promotional product safety. Standing…
Read MoreGo Green or Go Home
Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream “I <3 Earth.”
Read More3 Ways to Promote Earth Day
Earth Day is almost here. Are you and your clients ready to go for the green on April 22?
Read MoreChanging Horizons: FTC’s Updated Green Guides Alter The Eco Marketing Landscape
Whether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.
Read More