Marketing Planning for the New Year

If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…

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The Great Resignation Is Here: That Means Challenges, But Also Opportunities

The “Big Quit” is affecting us personally and professionally. We are all experiencing the downsizing of service levels and resources as consumers and sellers. But, as with most challenges, there can be rewards. Organizational voids are an opportunity to dig deeper into accounts and offer more assistance and value to inexperienced and overtaxed buyers…

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The Scarecrow Effect

Over the years, I have met many people, many of whom are very successful, who lack self-confidence and self-esteem because they do not have a college degree. I call this the Scarecrow Effect. You remember the Scarecrow in “The Wizard of Oz.” He felt he was not smart. He even sang a song called “If I Only Had a Brain.”…

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