The New Marketplace: Why Your Sales Need Marketing

Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way…

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Defending Leadership

While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind…

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The Savvy Gift Giver’s Katie Taylor on Importance of Discussing Diversity and Speaking Beyond Soundbites

The Savvy Gift Giver’s Katie Taylor is one of the most articulate advocates for diversity and inclusion in the promo industry. She has established a successful and diverse company on the platform of an inclusive partnership with her staff and clients. Katie approaches the challenge of creating industry diversity with great enthusiasm and…

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The Pros and Cons of Specializing in the Distributor Business

Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…

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Time Is Money. Really.

I have said many times that there is no excuse for not making $500,000 per year in this industry, whether you are a business owner or a sales rep. Time is money. You heard it before. But do you really believe it? Do you really treat time like money? Think about it this way. Let’s say…

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