In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
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Maximize Your Self-Confidence
Many people struggle with their self-confidence. I will share the No. 1 way I have found to maximize your self-confidence: Keep your commitments to yourself. That’s right. You will maximize your self-confidence by keeping your commitments to yourself. Most people who struggle with self-confidence feel that they are lacking in some area(s) of their life.…
Read MoreWhy Did QuickBooks Premier Become So Expensive?
Ask the Accountant… Question: The price for QB Premier has gone up a lot recently. I found a much lower price online. Is it the same thing? Should I wait and see if the prices come down? Answer: Intuit has significantly increased the prices for QB Premier 2021. The wholesale pricing has nearly doubled, and…
Read MoreJolin Promo’s Brian Jolin on the Importance of Diverse Perspectives
Brian Jolin is a passionate advocate for the opportunities that diversity, equity and inclusion hold within our industry. He sees this as a calling not even for our industry exclusively, but for the future of our world. When asked why the diversity conversation is important, Brian’s response should resonate for everyone: “Because it’s just better for humanity.”…
Read More5 Reasons to Rebrand Your Distributor Business
Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand…
Read MoreThe Law of Reciprocity With Umberto P. Fedeli
When you help others achieve success, magic happens. “I’m a big believer of the law of reciprocity—you only get what you want to give,” explains Umberto P. Fedeli, president and CEO of The Fedeli Group, one of the largest privately held risk management and insurance firms in the state of Ohio…
Read MoreWhy Purchase a New Version of QuickBooks?
Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there’s something I don’t know but should. Answer: By using an old version…
Read MoreGoldstar’s Kenny Ved on Diversity, Equity and Inclusion in the Workplace
Goldstar’s Kenny Ved is a longtime advocate of cooperative diversity growth in our industry. His unique perspective as an Asian-Indian person and his leadership position at Goldstar have given him the great responsibility of thoughtfully approaching diversity to educate, inform and grow the market’s success…
Read MoreFrustration to Fortune With SanMar Founder Marty Lott
Marty Lott, founder of SanMar, shares his famous yellow T-shirt story and explains to host Greg Muzzillo that what was a complete disaster quickly turned into recognizing two foundational principles that are key to driving success. Tune in to Million Dollar Monday, a new video and podcast series for people with big dreams…
Read More10 Marketing Misconceptions That Keep You From Growing Your Promo Business
It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing…
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