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Category: Marketing and Sales

Dare to Act: Terry Rich on Optimizing Your Business Ventures

July 19, 2021May 8, 2024 Greg Muzzillo

Tune in and hear from an entrepreneur who started four of his own companies, was a guest on The Tonight Show, ran a zoo and gave away $1 billion. He was also part of the team that busted the largest lottery fraud in U.S. history. Watch or listen to his valuable advice for people with big dreams…

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What Makes a Strong Distributor Brand (and Why You Need One)

July 15, 2021May 8, 2024 Gloria Lafont

As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…

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Why Every Promo Salesperson Should Take Extreme Ownership

July 14, 2021May 8, 2024 Mark Jenkins

The burden of ensuring that your company hits its goals is yours to bear as the sales leader no matter what you’re selling, whether it’s balloons or jumbo jets. With that burden, it just makes sense to take ownership of every business function that can influence your ability to succeed…

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The 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses

July 14, 2021May 8, 2024 Luke Gardner

After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…

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Sunscope Group’s Brad Doan on Importance of Inclusion and Diversity in the Working World

July 13, 2021May 8, 2024 AIM Diversity

Brad Doan of Sunscope Group is a long-time diversity advocate for the promo industry. He has been a proven voice of change throughout his associated companies and with the industry at large. Doan’s unique insight helps to demonstrate the importance of diversity and inclusion throughout our working world…

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The Most Important Question: Business Advice From Terry Fergus

July 9, 2021May 8, 2024 Greg Muzzillo

Terry Fergus discusses the importance of building relationships and always having your eyes open to the opportunities around you. As a successful entrepreneur and trusted financial advisor, Fergus shares the most important question that every client is dying to answer: “Tell me about yourself”…

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If Money Doesn’t Grow on Trees, Where Does it Grow?

July 6, 2021May 8, 2024 Greg Muzzillo

You have all heard the saying, “Money doesn’t grow on trees.” We all get that. But what no one tells you is where money does grow. The truth is that money grows in “other people’s pockets.” So how do you get your share of money in “other people’s pockets”? Relationships. I have said for decades…

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A Workout to Empower Your Mind With Kate Eckman

July 5, 2021May 8, 2024 Greg Muzzillo


“Our thoughts are affecting our mental metabolism—if you want energy that’s going to keep you going, then start having some better self-talk,” explains Kate Eckman, an accomplished entrepreneur, coach and author. Eckman shares her 10-step approach to becoming a better you and reaching maximum potential…

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Should You Enter Transactions as Journal Entries in QuickBooks?

July 2, 2021May 8, 2024 Harriet Gatter

Ask the Accountant… Question: I had some accounting in college. Can I enter transactions in QuickBooks as Journal Entries instead of learning the software? Answer: QuickBooks is designed to follow their designated flow so that your entries are recorded correctly. By doing this, the debits and credits are recorded automatically in the background of the…

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5 Ways to Step Up Your Distributor Social Media Marketing

July 1, 2021May 8, 2024 Gloria Lafont

With a little planning ahead, social media marketing doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media intentionally to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns…

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