Blogging has proven to be one of the most effective digital marketing methods. Done right, it helps you get found, generate leads and convert potential clients to the next stage of your sales funnel. However, plenty of distributor blogs struggle to get any traffic. Or, they earn plenty of traffic, but lackluster conversion numbers. There are a number of reasons this can be happening. Let’s fix them!…
Read MoreJust because we have the technology to pop into everyone’s home workspace via Zoom doesn’t mean that privilege needs to be abused. So, as your friendly guide, here are a few tips and thoughts as you think about asking your coworkers or clients to have a video meeting instead of using the phone (or an email)…
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I am sure you have seen plenty of McDonalds ads, right? But you probably didn’t learn anything new. Right? You already knew McDonalds sold hamburgers, fries, shakes and sodas. You have already tried many things on their menu. So, since you already know everything you need to know about McDonalds why do they advertise? The…
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Getting a steady flow of new clients is vital if you have set high sales goals for your business. Despite the challenging times we are in right now, this can still be achieved if you have a systematic prospecting method. It not only gives you a repeatable process, but also allows you to train others when you’re ready to delegate. Here are 10 steps to a proven prospecting system…
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I define wealthy as making a minimum of $500,000 per year. This is a very achievable goal because: Businesses in North America spend over $300 billion on all the products we sell (printing, promotional products, incentives and awards, custom packaging, and more). These businesses keep running out of these items and need to reorder more.…
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Ask the Accountant… Question: I am integrating SAGE Online with QuickBooks Premier. I am getting duplicate customers and vendors. Why is that happening? Answer: When integrating two software packages, if any data in the receiving system is not identical to that being exported, it will be identified as a new and different entry. For instance,…
Read MoreThe single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience…
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I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…
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We’ve all heard the expression “don’t put all your eggs in one basket.” However, there are many people who let their quality of life rely too much on one factor. This becomes glaringly apparent during a financial downturn. Quality of life factors include: · Financial / Career · Family / Friends · Physical health ·…
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Ask the Accountant… Question: I have used OrderMaster for a long time. Is there any support for the software? Answer: Unfortunately, no. OrderMaster is no longer supported. It was sold as a stand-alone product that users owned and loaded onto their computers. It has remained static while your computer operating systems have continually advanced. The…
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